Adiel Media
Adiel Media is a vibrant filmmaking and distribution house based in Kenya, fueled by a passion for local entertainment. They’re all about telling beautiful, bold stories that truly reflect Kenya and, more broadly, Africa. After nearly ten incredible years in the industry, Adiel Media decided it was time for a change – to update their brand and give it a fresh new look. We were thrilled to team up with them on this exciting rebranding project! It was our first collaboration, and we had a blast working together. We partnered closely with Adiel Media to create a modern visual identity while also diving into designing fun promotional materials for their films and shows. It was such a rewarding experience!
project type
Branding / Entertainment Marketing
year
2023
our role
Brand designer & Content Creator
client
Adiel Media
Whenever we saw Adiel in orange, it felt fiery yet welcoming — a balance that made us stick with it. Against a black background, it gained depth and seriousness, giving the brand a strong presence. For the logo animation, we knew it had to spark emotion and curiosity, as it would be the first thing viewers saw before the film. Bursts of orange squares emerge from the wordmark, symbolizing how pure local stories start with Adiel and reach the world. We later introduced additional colors to brighten the space and attract new audiences to Adiel Media’s universe. “Made for Locals, From Locals” guided our marketing approach. Every trailer and promo needed to feel rooted in local culture, with small pops of energy reflecting who we are — grounded in heritage, yet shaped by the wider world around us.
